Word Of Mouth

One of the cheapest and yet most important forms of advertising for a business is word of mouth. This is mostly previous customers discussing with potential customers their experiences with the before-mentioned business. It can be both positive and negative. Yet, the negative is understandably the hardest to overcome. If you make one person unhappy as a business owner it could cause up to 54 people not to come to your business on average. (That is a stat thing, not something I made up.) So, businesses work hard to make sure that each and every customer is happy with the service and products they receive during their visits.

Have you ever thought of yourself as a part of God’s business? Well, in at least one way you are. If you are a Christian and profess that with your mouth, then you are a walking and talking representative for God and all for which He stands. Everything you do and say is an advertisement for Him. The way you treat others, the way you act even when you don’t think others are watching is being evaluated by someone. Those who see and hear what you are doing use that to decide on whether or not they want to be a Christian as well. If they don’t like what they see, not only could they not want to have a relationship with Christ, but it may cause those they come in contact with to choose the same. Each and every day you could be influencing the decisions of hundreds of people for or against God with just what you do and say.

Talk about a burden you have to deal with, right? Is it worth it? How about for the businesses you come in contact with every day? Is it worth it for them? If you like a store you often go back there time and time again and spend your money, right? You might even make it your "go to" location for certain goods or services. Yet, if you don’t like it, then you might never step back in that place again. So, for the long term survival of any business it’s vital for them to make you happy when you are in contact with them. Do you think it’s any less important to do that when someone could be going to Hell instead of Heaven?

The word of mouth advertising that each of us does every day is important for the Kingdom of God. Have you been spreading a positive or negative campaign lately?